About Amanda

I’m Amanda and I worked in financial services for 32 years, with 20 years in various senior leadership roles focused on implementing change and business transformation. I trained and worked as a coach whilst in the corporate world and immediately felt I had found my vocation. I had the  privilege of  partnering a wide range of  colleagues to help them work out what actions were right for them and how to implement them in a way that was authentic to them, creating real, sustainable change, in thinking and behaviour and a happier more balanced life.

I am a Mum to a nearly 20-year-old son. I went back to working full time after 11 months maternity leave, juggling the demands of a senior role at work with those of being a Mum to a very lively and challenging child.  I know how it feels to have a busy life, to deal with really  difficult issues at home  and work with little left in the tank.

I have personally experienced the change that coaching can bring. I left Financial Services in 2022 to focus full time on  my passion, coaching.  I never thought I would have the courage to set up my own business, but coaching helped me to have the confidence and belief to make this possible.

Amanda Bettridge